CaipiRoyal, A Port Cocktail From A Port Wine Producer – Is Cocktail The Future of Port?

In recent years, Port Wine producers have been finding new and ingenious ways to sell their wines, keeping the R&D departments on their toes. First, Croft launched their Pink version of a Port Wine in the beginning of 2008. Two weeks ago, while Quevedo was participating in the Porto & Douro Wine Show, in Lisbon, I visited the Real Companhia Velha presenting their latest innovation: the CaipiRoyal. It was the first time I had heard of the CaipiRoyal, though it had been in the market for approximately a year now. Marketed as the Portuguese version of the Brazilian Caipirinha and branding it as Royal Oporto, the company suggests the following ingredients to create this cocktail: extra dry white port, crushed ice, lime and fruit juice such as strawberry, pineapple or lemon.

Not suprisingly, their stand was continually full of people milling with curious stares and outreached hands. And upon first taste of the free CaipiRoyal, satisfied grins left the table sharing their discovery with others. Consequently, I had to try it, and I must confess, I liked it. It is very sweet, easy to drink and fresh. Would I drink it in a bar? Yes, I would!

Portugal and Brazil are CaipiRoyal’s main target markets. Real Companhia Velha has been presenting the cocktail in several restaurants/bars in Porto, Lisbon and in Algarve; focusing on countries where the original caipirinha is best known, while keeping away from more traditional Port Wine markets like United Kingdom. Indeed, in the English version of the web page, information on the CaipiRoyal can just be found in the news section, while in the Portuguese version there is a tab listed on the main page titled Caipi Royal.

I do not know if Quevedo will ever have its own version of Caipirinha. But what is indisputable is that Port producers are struggling hard to get the attention of younger consumers with lighter, easy-drinking and trendy versions of Port.

After Croft and Real Companhia Velha, who will be the next?

Oscar Quevedo

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  • http://www.adegga.com Andre Ribeirinho

    I haven’t tasted it myself (missed it at the Porto & Douro Wine show) but it looks like a very interesting and tasty drink.

    If Port continues to carry the traditional brand label, then young people won’t drink it. It’s with things like CaipiRoyal that Port can be made cool and attract a whole new set of consumers (that we will even grow with the brand for years to come).

  • http://www.thewinesleuth.co.uk Winesleuth

    sounds like a good way to diversify but I’d still go for a tawny any day!

  • http://www.infoportwine.com Herman Gerdingh

    Óscar,
    I liked: CaipiRoyal, A Port Cocktail From A Port Wine Producer – Is Cocktail The Future of Port?

    But what do you think about: The Standard White Ports are well suited to be used in a mix like the Portonic. This is an aperitif with equal parts of Dry White Port and tonic, with a slice of lemon or lime and an ice cube. The versions with Sweet and Light Dry should also be given a try. The Portonic is served in a high, narrow long drink glass.

    And what about these cocktails: Most people will not give Port in cocktails a second thought.
    Nevertheless, the Portonic has become a great success. It is made with equal parts of Dry White Port and tonic, with a slice of lemon or lime and one or two ice cubes. The versions with Sweet White and Light Dry White should also be given a try. The Portonic is served in a high, narrow long drink glass.
    See also:
    - http://www.gporto.com choose “G Cocktails”.
    - http://www.sandeman.eu/pleasure/cocktails/en

    Both quotes from our site.

    Herman.

  • http://quevedoportwine.com Oscar Quevedo

    Portonic is being successful, mainly in the younger band of the consumers. And what is important is that Portonic is bringing more consumers to the Port business. It goes better with dry white port but is also tasty with sweet white. CaipiRoyal should go in the same way, attract consumers that would never try the traditional Port. And this will not finish the traditional way to drink Port.

    If you have no idea of Port and if you have the opportunity to taste Caipiroyal or Portonic or pink port in a bar, one day later you will want to taste the traditional Port.

  • Marta Palmeira

    Óscar,

    I must say that I tasted this drink, thanks to Manu and Bruno, and I loved it. It’s really really good. Even better than Caipirinha.

    Kisses and see you soon in Pesqueira.
    Marta

    • Anonymous

      I may just have to make my self one of these.

      I really like port, but I can never see somebody at a club sipping on Port, in a bar maybe but at a club never.