Drinking Port Wine in restaurants; margins too high?
In the center and north of Europe and US, regions that represent over 90% of Port Wine consumption, it is pretty common to find in restaurants, at least, one or two references of Port Wine. Actually, I dare to say that in Holland, Belgium, UK and maybe even Denmark, good restaurants have a broader offer of Port Wine than Portuguese restaurants do (for a Portuguese native it’s not hard to find an explanation for this, as we love to consume everything that is not national; whisky rocks in Portugal).
However, in the same article, you could read “Premium Tawnies should be priced like other wines, not spirits! Ridiculous markups (more than 4 times costs) are the surest means of killing sales.” This is probably right, even though I am not the best person to talk about it, as a producer I want my wine to be available at the lowest price. Is there anyone to defend restaurants?!?