Quevedo Lança Rótulos Interactivos – Utilização de QR Codes no Marketing de Vinhos

Posted by
Fevereiro 25, 2009

Quinta Vale D'Agodinho TawnyNo início de Janeiro de 2009 escrevemos aqui um post sobre a utilização de QR codes nos rótulos dos nossos vinhos. Durante o mês de Fevereiro engarrafámos as primeiras garrafas, podendo desde já encontrar-se no mercado nacional o Quinta Vale D’Agodinho Tawny com QR code. Dentro de dois meses esperamos ter os nossos vinhos disponíveis nos EUA com esta tecnologia. Click aqui para ler o Press Release.

Oscar Quevedo

Quinta Vale D'Agodinho Tawny contra rótulo

Vinhos

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  • http://http://www.ptxmarketing.com/online-marketing/seo Best SEO Package

    Thanks for posting this one useful blog.

  • http://www.apicehospedagemdesites.com.br Hospedagem de sites Ápice

    Esses QR Codes são uma inovação no Brasil , mas fora daqui e principalmente no japão isso já utilizado em larga escala.

    • Anónimo

      Conhece algum produtor de vinhos no Brasil que esteja a utilizar QR Codes? Aqui na Europa já se vão vendo alguns.

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  • Thomas Hansen

    Awesome :)
    What exactly are you sending people to …?
    ECommerce …?

    • Oscar Quevedo

      It directs to a wine social media, adegga.com where customer kind find comments about the wine. This is the page he can see on the screen of his cellphone: http://www.adegga.com/wine/AVIN0194217267568-quevedo-colheita-1994

      • Thomas Hansen

        Cool, how’s this working out for you …?

        I’m surprised you don’t emphasize DTC more, and for instance try to get the person’s email or something …?
        We’ve got something similar, where we send people to a Rating page, which basically is enough incentive for them to leave their full name, email, location, time date, opinion and personal comment behind for the Winery to use for themselves, to increase DTC initiatives. In addition they’re also encouraged to share their opinion on Facebook … ;)

        [ PS! http://winergyinc/com/qr-codes ]

        • Oscar Quevedo

          It is working good, there is not that many people using it, but those who recognize the QR Code find it fun and you immediately connect somehow to those. Actually, on the wine page in adegga, to where the QR Code directs to, you can find places where the wine is available, provided by wine searcher.

          • Thomas Hansen

            Nice! Sounds like you guys are doing a lot of right things here … :)
            I think the biggest point about QR Codes, is its capability to initiate Direct Contact through either Social Media or the gathering of Emails. We do both, and *only* that … ;)

  • http://www.facebook.com/profile.php?id=528997247 Steven Brezina

    There is also a free qr code service available here specific to the wine industry: http://qr4wine.com

  • http://ofertasresumidas.com.br/ Compras

    É uma tecnologia muito prática! Espero que se globaliza mesmo…

  • http://www.webdesign-fb.com/hospedagem/ Hospedagem de sites

    QR Codes são o futuro. Já mudaram completamente para esta nova tecnologia?

    • Oscar

      Já temos todos os vinhos com QR Code na etiqueta.

  • QRandGO

    A embalagem ficava mais apelativa se usassem um código QR personalizado (contendo o vosso logotipo e cores). Já existem muitas empresas de vinhos que  o fazem. Vejam exemplos na página do Facebook da nossa empresa: http://www.facebook.com/QRandGO.
    Se estiverem interessados vistem a nossa pagina web, dispomos de vários tipos de design de códigos QR: http://www.qrandgo.com.
    Bons negócios!

    • Anónimo

      Approve.