Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine

Posted by
February 25, 2009

qtavaledagodinho-tawnyAt the beginning of January 2009 we posted about using QR Codes in our wine labels. We are now realising the first bottles for the domestic market, Portugal. In a couple of months we should have our wines available in USA with this technology. We will keep you informed and we will also let you know when we have our wines available in any other foreign markets with QR Code technology.

Till soon,

Oscar Quevedo

Quinta Vale D'Agodinho Tawny contra rótulo

Wine

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  • http://http://www.ptxmarketing.com/online-marketing/seo Best SEO Package

    Thanks for posting this one useful blog.

  • http://www.apicehospedagemdesites.com.br

    Esses QR Codes são uma inovação no Brasil , mas fora daqui e principalmente no japão isso já utilizado em larga escala.

    • Anonymous

      Conhece algum produtor de vinhos no Brasil que esteja a utilizar QR Codes? Aqui na Europa já se vão vendo alguns.

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  • Thomas Hansen

    Awesome :)
    What exactly are you sending people to …?
    ECommerce …?

    • Oscar Quevedo

      It directs to a wine social media, adegga.com where customer kind find comments about the wine. This is the page he can see on the screen of his cellphone: http://www.adegga.com/wine/AVIN0194217267568-quevedo-colheita-1994

      • Thomas Hansen

        Cool, how’s this working out for you …?

        I’m surprised you don’t emphasize DTC more, and for instance try to get the person’s email or something …?
        We’ve got something similar, where we send people to a Rating page, which basically is enough incentive for them to leave their full name, email, location, time date, opinion and personal comment behind for the Winery to use for themselves, to increase DTC initiatives. In addition they’re also encouraged to share their opinion on Facebook … ;)

        [ PS! http://winergyinc/com/qr-codes ]

        • Oscar Quevedo

          It is working good, there is not that many people using it, but those who recognize the QR Code find it fun and you immediately connect somehow to those. Actually, on the wine page in adegga, to where the QR Code directs to, you can find places where the wine is available, provided by wine searcher.

          • Thomas Hansen

            Nice! Sounds like you guys are doing a lot of right things here … :)
            I think the biggest point about QR Codes, is its capability to initiate Direct Contact through either Social Media or the gathering of Emails. We do both, and *only* that … ;)

  • http://www.facebook.com/profile.php?id=528997247 Steven Brezina

    There is also a free qr code service available here specific to the wine industry: http://qr4wine.com

  • http://ofertasresumidas.com.br/ Compras

    É uma tecnologia muito prática! Espero que se globaliza mesmo…

  • http://www.webdesign-fb.com/hospedagem/ Hospedagem de sites

    QR Codes são o futuro. Já mudaram completamente para esta nova tecnologia?

    • Oscar

      Já temos todos os vinhos com QR Code na etiqueta.

  • QRandGO

    A embalagem ficava mais apelativa se usassem um código QR personalizado (contendo o vosso logotipo e cores). Já existem muitas empresas de vinhos que  o fazem. Vejam exemplos na página do Facebook da nossa empresa: http://www.facebook.com/QRandGO.
    Se estiverem interessados vistem a nossa pagina web, dispomos de vários tipos de design de códigos QR: http://www.qrandgo.com.
    Bons negócios!

    • Anonymous

      Approve.