Using QR Code to Market Quevedo Wines

Five months after posting about our wish to find importers in the US and in the UK, we are now working together with P. R. Grisley to have our wines available in the United States. We are currently rewriting our back labels to include the specifications required by the US Alcohol and Tobacco Tax and Trade Bureau, TTB. We expect to have our Port and Douro wines available to seduce the American tastings by the end of February.

Well, having found an importer of our wines in the US would be reason enough to write a post, but what’s so special about it? Innovation? Differentiation? YES, WE HAVE!

We will add a QR Code in the back label of our bottles available in the US and in Portugal for Port Wine labeled with Quinta Vale D’Agodinho. What is a QR Code? Is a two dimensional matrix code created in 1994 by Denso-Wave, a Japanese company. “QR” stands for Quick Response, which permits the user to obtain the data at high speed with a scanner. Catavino and Adegga had recently written a couple of articles about the applications of QR-Codes for the wine industry.

And what info can you find and how to read it? To read you just have to download an application for your mobile here. Regarding the information in our QR codes, they will direct you to where you can find other people’s opinion about Quevedo wine, check wine prices on other shops, view the winemaker’s note and much more.

We in Quevedo have been focusing in marketing our wines through Internet, using social media. After setting up the first blog of a Port Wine producer in late July 2008, we are now introducing QRcodes for Port and Douro Wine consumers. We still have much more work to do and things to create. Let’s see what comes next! Ah, and a UK importer is still a priority!

Oscar Quevedo