Wine in an one-glass bag; is this what modern consumer wants?
This is an easy photo, does not need much explanation. Last week, while we were exhibiting at the LIWF, in London, a friend came to my booth and showed me this bag. At the beginning I thought that this was a great idea, making the consumption of wine easier. People can easily carry this bag to anywhere, even on board of a airplane. But after reflecting for some days, I’m now asking in which circumstances would I open this bag? In a restaurant or at a friends place? Would I bring it to the office or to my holidays trip?? Hummm, no, I would not do it. Actually, I don’t know when I would open this Sangiovese oneglass bag… maybe at home, if I was alone!