Wine Tasting is “Fashion”

Wine is FashionThe other day I was at work and my colleague Ame started talking about wines. At the beginning, I just stood there listening attentively. She was explaining that she started liking wines thanks to a wine tasting. Before that day she wouldn’t drink wine because she’d relate it to old people but that night changed everything.

The hostess of the event decided to turn the occasion into a nearly-professional tasting and she prepared questionnaires with a guide for beginners (“How’s the consistency of the wine? Is it clean? How does the tear of the wine fall along the cup? Quickly? Slowly? …”).

Every guest would bring a bottle wrapped with aluminum foil (to avoid that the brand or the label could influence the analysis) and the menu was closed: Appetizers; First course, a goat cheese salad; Main course, mushroom Lasagna and brownie with vanilla ice cream as a dessert.

When Ame arrived she noticed only two of the guests knew a little bit about wines, the rest were all absolute starters (she wasn’t alone in the challenge!). They started the wine taste with an assortment of breads and Spanish ham (although they were told not to eat too much of this last one in order to maintain pure the flavor and aroma of the wine). The host started to talk about the appearance of the wine and gave some tips about the possible characteristics they could appreciate. Then they started smelling the aroma. Ame said she found it really difficult to define the aromas herself so she listened carefully the indications of the host. After, they tasted the wine. They repeated this procedure for each of the wines they had (6 in total). When they finished the last one, they poured a cup of each of the wines and decided to grade them. The fourth one resulted to be the best for her and when they tore off the aluminum foil… SURPRISE! It was the cheapest one! It was understandable, for beginners easy drinking wines (and therefore more “mass market” ones) are better. Ame said that in the following blind wine tastings she attended, she started to like more elaborated wines and now she’s nearly an expert!

The event turned out to be a complete success. It seems funny how such an ancient thing can turn out to be a “fashion” thing.  At the end I couldn’t contain myself and I told her about Quevedo and the winery. She said she would love to visit the Douro so probably in a couple of months we’ll go together to S. João da Pesqueira and show her the origins of the Port Wine. But before we are going to organize a wine tasting at my house with Oscar (Jr.) as our host, to enjoy the particularities of the Quevedo wines. I hope it’s a complete success!

Be happy and till the next post!

Nadia Adria

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  • http://www.cortesdecima.com

    Excelente post Nadia. Parabéns!

  • Vitor Mendes

    Olá Nadia, na verdade há um enorme trabalho a fazer para trazer os jovens para o mundo dos vinhos. Aqui em Portugal nomeadamente há muito a ideia de que o vinho é apenas para pessoas entendidas, e que os restantes são “obrigados” a beber algo com “nome”, porque ouviram dizer que era bom… mas é importante que os produtores se preocupem em fazer chegar aos seus potenciais clientes uma ideia de normalidade e de divulgação, sem compromissos de qualquer espécie. Continuo a achar que se fazem pouquíssimas feiras em Portugal, isso ajudaria a divulgar muito mais os nossos vinhos. Outra coisa que já existe noutros países, nomeadamente nos EUA, são empresas que têm como serviço elaborar “wine parties” em casa dos clientes, onde se fazem essas provas cegas… fantástico, não?! Temos de avançar, mas aos poucos as mentalidades vão mudando, e nós havemos de chegar lá. O Douro por exemplo está pleno de gente jovem, como a vossa equipa, e estou convencido que vamos todos juntos mudar o panorama do vinho em Portugal… contem comigo!

  • http://www.quevedoportwine.com nadia

    Vitor, concordo plenamente contigo: há muito caminho por recorrer no target mais jovem. Gostei muito da ideia das “wine parties”, acho que seria muito interessante encontrar a maneira de chegar a fazer um grande evento tipo os J&B Nightology mais com o toque pessoal, elegante e sofisticado que precisam os vinhos. Em Madrid fazem-se festas patrocinadas pelo Moet Chandon. ¿Por que não fazer uma festa Porto Quevedo? Até para os alunos das universidades. Não podemos deixar de pensar em melhorar e fazer coisas novas. Obrigada Vitor!