American Wine Bloggers Conference – a great opportunity to see how Californian wineries promote their wines

WBC - Welcome from Napa ValleyLast week-end took place in Sonoma and Napa, CA, the second American Wine Bloggers Conference (check here the agenda). As we in Quevedo decided to embrace wine social media one year ago, I thought it was worth the effort to come to the US and attending to this bloggers’ meeting. This was my very first time in California and in the west coast of the USA.

After spending last Thursday in Murphys with our friend Jeff Stai from the Twisted Oak, on Friday Nadia and me drove to Santa Rosa for the conference. As usual the most difficult part was the beginning. People are still reserved and I was even more as we got there a little bit late. When I started tasting wines I saw more smiles and enthusiasm and the communication flowed much faster. During the three days of the conference I tasted over 100 Californian wines. I think this was a record in my life, and not so easy to beat at least in the near future. At the end of Saturday my palate was really tired, my teeth were asking for a break and I was disliking many wines, probably unfairly.

The part than really impressed me was the visit to the wineries. Big, small, medium, young or older wineries, ALL have an incredibly developed marketing sense. They really think about all the details to make your visit unforgettable. And I think this was not just because we were bloggers, they must make it for everybody. You feel you are visiting a unique place, intentionally designed for you. Beautiful gardens, amazing tasting rooms, gorgeous decoration and lots of smiles. The wineries work together to give the best to the visitors: from sharing tasting rooms, to organizing cross visits or lunches and dinners, they do whatever is necessary to make the tourist happy and eager to buy wine.

The price range of the bottles goes from $25/ $30 to $150/ $200, which is not exactly cheap. From what people told me, there are many many tourists coming from all the parts of the USA to visit Napa and Sonoma. We have a lot to learn from them about marketing and branding. We can make fantastic wines, but if we don’t know how to promote them, they will never get the recognition that they deserve.

View of Napa vineyardsWhen I was going back to San Francisco, on Sunday after the end of conference, we were discussing in the car the growing importance the wine trade is giving to these wine social media. I had the perception there were a lot of people in the conference from wineries or other related industries. I thought, before the beginning of the conference, the great majority of the people would go there because they have a blog, personal and individual, which they use to share tasting notes, comments, ideas and complains about the wine market. But seems it was not the case. There were many companies which sent delegates to publicize their business. As someone in the car said, the conference of 2008 was much more familiar and personal.

Lets see what happens in Lisbon next October for the EWBC. I would say it will take more time to wineries in Europe to join wine social media than it is taking in USA. But I can assure some European are definitively not sleeping! After the IVDP was Sogevinus to join twitter.


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  1. TheWinesleuth Friday July 31st, 2009 | reply
    Hi Oscar, sounds like you had a great time at the WBC! Sadly, I missed it this year but am looking forward to the EWBC in Oct. What a shame the conf. is getting more commercial and less personal,seems that the conf. is a victim of it's own success. Having attended last year's conf. and made some great friends, many of whom I keep in contact with via Twitter, I wonder if the same effect will result from this year's conference. Nonetheless, it's still a great opportunity to meet bloggers and see how we market in the USA. See you in Lisbon! ps. I had the same problem with the wines when I went last year - they're all so big and heavy!
  2. Oscar Quevedo Saturday August 1st, 2009 | reply
    Denise, The WBC was a huge success. That's indisputable. This year there was over 250 participants, what shows the attention and respect it gets from the wine social media. But it is getting more commercial, and I'm part of the commercial group, which I think can soon dominate the conference. And that would be bad for all...
  3. C. Jason Mancebo Wednesday August 5th, 2009 | reply
    Oscar, It was great to meet you at WBC09 and we're looking forward to seeing you in Lisboa in a few months. Our thanks for sharing some great wine with us at the ViniPortugal tasting! Obrigado, Jason
  4. oscar Thursday August 6th, 2009 | reply
    Good to see you are already preparing your visit to Portugal, starting by learning Portuguese!!! Hope to see you in Lisbon in October! Oscar
  5. Ken Payton Monday August 24th, 2009 | reply
    Oscar, I'm coming to Lisbon! See you soon!
  6. oscar Tuesday August 25th, 2009 | reply
    I Ken, this is great! More people from the WBC coming to Lisbon! Looking forward to see you there and to share with you more Portuguese wines!

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