Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine

posted by  |  posted on 25 25UTC Fevereiro 25UTC 2009  |  comments 17

Quinta Vale D'Agodinho TawnyNo início de Janeiro de 2009 escrevemos aqui um post sobre a utilização de QR codes nos rótulos dos nossos vinhos. Durante o mês de Fevereiro engarrafámos as primeiras garrafas, podendo desde já encontrar-se no mercado nacional o Quinta Vale D’Agodinho Tawny com QR code. Dentro de dois meses esperamos ter os nossos vinhos disponíveis nos EUA com esta tecnologia. Click aqui para ler o Press Release.

Oscar Quevedo

Quinta Vale D'Agodinho Tawny contra rótulo

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  1. Pingback: AVIN - An ISBN for Wines − What is it? 15 15UTC Abril 15UTC 2009

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  2. Best SEO Package 21 21UTC Abril 21UTC 2009 | reply
    Thanks for posting this one useful blog.
  3. Hospedagem de sites Ápice 06 06UTC Maio 06UTC 2009 | reply
    Esses QR Codes são uma inovação no Brasil , mas fora daqui e principalmente no japão isso já utilizado em larga escala.
    • Anónimo 07 07UTC Maio 07UTC 2009 | reply
      Conhece algum produtor de vinhos no Brasil que esteja a utilizar QR Codes? Aqui na Europa já se vão vendo alguns.

  4. Pingback: Informative and Effective Codes on Wine Lables in Spain - Catavino 01 01UTC Junho 01UTC 2009

    […] Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine (quevedoportwine.com) […]

  5. Pingback: Informative and Effective Codes on Wine Lables in Spain : Wine Blog Reviews 02 02UTC Junho 02UTC 2009

    […] Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine (quevedoportwine.com) […]

  6. Thomas Hansen 31 31UTC Março 31UTC 2011 | reply
    Awesome :) What exactly are you sending people to ...? ECommerce ...?
    • Oscar Quevedo 31 31UTC Março 31UTC 2011 | reply
      It directs to a wine social media, adegga.com where customer kind find comments about the wine. This is the page he can see on the screen of his cellphone: http://www.adegga.com/wine/AVIN0194217267568-quevedo-colheita-1994
      • Thomas Hansen 01 01UTC Abril 01UTC 2011 | reply
        Cool, how's this working out for you ...? I'm surprised you don't emphasize DTC more, and for instance try to get the person's email or something ...? We've got something similar, where we send people to a Rating page, which basically is enough incentive for them to leave their full name, email, location, time date, opinion and personal comment behind for the Winery to use for themselves, to increase DTC initiatives. In addition they're also encouraged to share their opinion on Facebook ... ;) [ PS! http://winergyinc/com/qr-codes ]
        • Oscar Quevedo 02 02UTC Abril 02UTC 2011 | reply
          It is working good, there is not that many people using it, but those who recognize the QR Code find it fun and you immediately connect somehow to those. Actually, on the wine page in adegga, to where the QR Code directs to, you can find places where the wine is available, provided by wine searcher.
          • Thomas Hansen 03 03UTC Abril 03UTC 2011 |
            Nice! Sounds like you guys are doing a lot of right things here ... :) I think the biggest point about QR Codes, is its capability to initiate Direct Contact through either Social Media or the gathering of Emails. We do both, and *only* that ... ;)
  7. Steven Brezina 06 06UTC Abril 06UTC 2011 | reply
    There is also a free qr code service available here specific to the wine industry: http://qr4wine.com
  8. Compras 02 02UTC Janeiro 02UTC 2012 | reply
    É uma tecnologia muito prática! Espero que se globaliza mesmo...
  9. Hospedagem de sites 02 02UTC Janeiro 02UTC 2012 | reply
    QR Codes são o futuro. Já mudaram completamente para esta nova tecnologia?
    • Oscar 02 02UTC Janeiro 02UTC 2012 | reply
      Já temos todos os vinhos com QR Code na etiqueta.
  10. QRandGO 02 02UTC Janeiro 02UTC 2012 | reply
    A embalagem ficava mais apelativa se usassem um código QR personalizado (contendo o vosso logotipo e cores). Já existem muitas empresas de vinhos que  o fazem. Vejam exemplos na página do Facebook da nossa empresa: www.facebook.com/QRandGO. Se estiverem interessados vistem a nossa pagina web, dispomos de vários tipos de design de códigos QR: www.qrandgo.com. Bons negócios!

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