Using QR Code to Market Quevedo Wines

Cinco meses depois de termos escrito um post sobre o nosso desejo de encontrar um importador nos EUA e outro no Reino Unido, estamos agora a trabalhar com P. R. Grisley para disponibilizar os nossos vinhos nos Estados Unidos da América. Nesta altura estamos focados no redesenho dos contra-rótulos para incluir as especificações requeridas pelo US Alcohol and Tobacco Tax and Trade Bureau, TTB, ou seja, pela autoridade que controla a informação contida nos rótulos e etiquetas das bebidas alcoólicas nos EUA. Esperamos ter os nossos vinhos do Porto e Douro disponíveis para seduzir o palato dos americanos no final de Fevereiro próximo.

Bem, ter encontrado um importador nos EUA seria desde logo motivo para um post, mas há mais alguma coisa de especial? SIM, HÁ!

Vamos incluir um QR Code nos contra-rótulos dos vinhos disponíveis nos EUA e também em Portugal no Vinho do Porto Quinta Vale D’Agodinho. E o que é um QR code? É um código matriz bidimensional criado em 1994 por Denso-Wave, uma empresa japonesa. “QR” significa Quick Response, ou seja, Resposta Rápida, o qual permite ao utilizador obter informação sobre o produto com elevada rapidez, utilizando um scanner. Recentemente Catavino e Adegga escreveram artígos sobre a aplicação the QR-Codes à indústria do vinho.

E que informação se pode obter através da leitura deste código? Para ler o QR Code só tem de fazer o download desta aplicação para o seu telemóvel aqui. Em relação à informação que consta no QR-code, esta redirecciona-o para o adegga.com, onde poderá encontrar a opinião de outras pessoas que já provaram este vinho, procurar o preço desse vinho noutras lojas de vinho, ver as notas do enólogo e muito mais.

Aqui na Quevedo temos concentrado as nossas energias no marketing dos nossos vinhos através da Internet, utilizando a chamada social media. Depois de termos lançado o primeiro blog de um produtor de Vinho do Porto no final de Julho de 2008, estamos agora a introduzir os QR codes aos consumidores de Vinho do Porto e Douro. Continuamos a ter muito trabalho para fazer e coisas para criar. Vamos ver o que será o próximo. Ah, o importador no Reino Unido continua a ser uma prioridade!

Oscar Quevedo

13 Comentários Added

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  1. Paul Mabray 07 07UTC Janeiro 07UTC 2009 | reply
    Ryan and Gabriella (Catavino) - Amen to you both for this innovation and adopting this - I blogged about how great this was in 2006: http://blog.inertiabev.com/index.php/2006/03/08/death-of-the-upc-code-we-wish/ and am so glad to see it in action. Mad shout out to you both. You'll have to share more about what you embedded in the info and how the market reacts. Way to start off 2009! Paul Mabray Chief Strategy Officer VinTank.com
  2. oscar 07 07UTC Janeiro 07UTC 2009 | reply
    Thank you Paul to share your nice post. Your predictions are now coming to the Port labeling!! We will definitively follow up with this QR code experience here in our blog. And we want to know what people would like to find embedded. Share with us!
  3. Andrew 07 07UTC Janeiro 07UTC 2009 | reply
    Nice. I was wondering when I would start to see QR codes show up on wine labels. Why to be out on the on the technical edge. I recently changed my Twitter Avatar to a QR code and Paul Mabray got it, but I'm not sure how many others got it. I do think the QR codes will be up and coming - we still need more cell phones, etc to integrate the technology better. Andrew
  4. michael grisley 07 07UTC Janeiro 07UTC 2009 | reply
    Oscar, we can't wait to begin work with Quevedo and I think the QR codes will be that "something extra" that consumers will enjoy as they explore new tastes here in the US. I firmly believe that we will start to see many more producers using QR codes to reach new consumers and helping to educate them about what they are searching for and purchasing. The even more exciting thing about all this is that it's a Portuguese producer leading the way!!!!! Cheers, Michael
  5. Pingback: Catavino Internet Marketing - Links from around the web for the week of January 10, 2009 10 10UTC Janeiro 10UTC 2009

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  6. Carrie Jorgensen 12 12UTC Janeiro 12UTC 2009 | reply
    We have also been working with André Ribeirinho of Adegga to make a dynamic wine label by using the QR Code linked to the database on the Adegga website. We think it is a great idea! André has uploaded a very good video explaining the whole idea clearly and simply here - http://blog.adegga.com/dynamic-wine-labels/ Cheers! Carrie
  7. José Eduardo 12 12UTC Janeiro 12UTC 2009 | reply
    Nice work Oscar. Just to let you know that we are also going commercially with the QR Codes for the US and Canada. The size of the image is still an issue but we already managed to reduce it to 2x2 cms with excellent results. Keep us posted about your results. Cheers!
  8. Oscar Quevedo 12 12UTC Janeiro 12UTC 2009 | reply
    Hi Carrie, thank you for your nice comment and link. Andre's video makes it easier to understand. Very good to know you'll also use QR Code technology José Eduardo. As more wineries join this technology, more impact we all have in the consumer. We are currently testing the 2x2 cm QR code. Although this shorter than recommended version could bring some scanning problems with older phones, a bigger share of the back-label devoted to the code would make it impossible.
  9. Andre Ribeirinho 14 14UTC Janeiro 14UTC 2009 | reply
    Congratulations Oscar and all of the Quevedo team! Being a first mover (together with Cortes de Cima) is a great achievement. In an often conservative industry these kind of innovative approaches are certainly the way to go and get more drinkers / customers. I'm happy we provide the technology behind the QRCodes and help Quevedo in this new world of online technology.
  10. Serge Lescouarnec 27 27UTC Janeiro 27UTC 2009 | reply
    Oscar Let me know when it hits the shelves in the US so I can write about it on Serge the Concierge. Will be happy to taste your creations if a tasting takes place in the New York area. A bientot Serge 'The French Guy from New Jersey' Blog: http://www.sergetheconcierge.com Twitter: @theconcierge
  11. Pingback: Quevedo Uses Dynamic Labels - Adopting QR Codes for Marketing Wine 25 25UTC Fevereiro 25UTC 2009

    […] the beginning of January 2009 we posted about using QR Codes in our wine labels. We are now realising the first bottles for the domestic market, […]

  12. Sean Schroeder 23 23UTC Janeiro 23UTC 2010 | reply
    QR codes are making there way here. I have been investigating the use of QR codes in my business of selling real estate. The nice thing is that producing a QR code is FREE, the programs to read these codes are FREE but best of all, this technology enables the consumer to retrieve more information about the product or service. Sean Schroeder
  13. Lora Aroy 23 23UTC Setembro 23UTC 2011 | reply
    There are many ways you could use these codes in your business today. The popular definition of it is, It is a two dimensional matrix code created in 1994 by Denso-Wave, a Japanese company. “QR” stands for Quick Response, which permits the user to obtain the data at high speed with a scanner. buy upc code

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