Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine

posted by  |  posted on Wednesday February 25th, 2009  |  comments 17

qtavaledagodinho-tawnyAt the beginning of January 2009 we posted about using QR Codes in our wine labels. We are now realising the first bottles for the domestic market, Portugal. In a couple of months we should have our wines available in USA with this technology. We will keep you informed and we will also let you know when we have our wines available in any other foreign markets with QR Code technology.

Till soon,

Oscar Quevedo

Quinta Vale D'Agodinho Tawny contra rótulo

17 Comments Added

Add yours

  1. Pingback: AVIN - An ISBN for Wines − What is it? Wednesday April 15th, 2009

    […] Quevedo […]

  2. Best SEO Package Tuesday April 21st, 2009 | reply
    Thanks for posting this one useful blog.
  3. Hospedagem de sites Ápice Wednesday May 6th, 2009 | reply
    Esses QR Codes são uma inovação no Brasil , mas fora daqui e principalmente no japão isso já utilizado em larga escala.
    • Anonymous Thursday May 7th, 2009 | reply
      Conhece algum produtor de vinhos no Brasil que esteja a utilizar QR Codes? Aqui na Europa já se vão vendo alguns.

  4. Pingback: Informative and Effective Codes on Wine Lables in Spain - Catavino Monday June 1st, 2009

    […] Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine (quevedoportwine.com) […]

  5. Pingback: Informative and Effective Codes on Wine Lables in Spain : Wine Blog Reviews Tuesday June 2nd, 2009

    […] Quevedo Uses Dynamic Labels – Adopting QR Codes for Marketing Wine (quevedoportwine.com) […]

  6. Thomas Hansen Thursday March 31st, 2011 | reply
    Awesome :) What exactly are you sending people to ...? ECommerce ...?
    • Oscar Quevedo Thursday March 31st, 2011 | reply
      It directs to a wine social media, adegga.com where customer kind find comments about the wine. This is the page he can see on the screen of his cellphone: http://www.adegga.com/wine/AVIN0194217267568-quevedo-colheita-1994
      • Thomas Hansen Friday April 1st, 2011 | reply
        Cool, how's this working out for you ...? I'm surprised you don't emphasize DTC more, and for instance try to get the person's email or something ...? We've got something similar, where we send people to a Rating page, which basically is enough incentive for them to leave their full name, email, location, time date, opinion and personal comment behind for the Winery to use for themselves, to increase DTC initiatives. In addition they're also encouraged to share their opinion on Facebook ... ;) [ PS! http://winergyinc/com/qr-codes ]
        • Oscar Quevedo Saturday April 2nd, 2011 | reply
          It is working good, there is not that many people using it, but those who recognize the QR Code find it fun and you immediately connect somehow to those. Actually, on the wine page in adegga, to where the QR Code directs to, you can find places where the wine is available, provided by wine searcher.
          • Thomas Hansen Sunday April 3rd, 2011 |
            Nice! Sounds like you guys are doing a lot of right things here ... :) I think the biggest point about QR Codes, is its capability to initiate Direct Contact through either Social Media or the gathering of Emails. We do both, and *only* that ... ;)
  7. Steven Brezina Wednesday April 6th, 2011 | reply
    There is also a free qr code service available here specific to the wine industry: http://qr4wine.com
  8. Compras Monday January 2nd, 2012 | reply
    É uma tecnologia muito prática! Espero que se globaliza mesmo...
  9. Hospedagem de sites Monday January 2nd, 2012 | reply
    QR Codes são o futuro. Já mudaram completamente para esta nova tecnologia?
    • Oscar Monday January 2nd, 2012 | reply
      Já temos todos os vinhos com QR Code na etiqueta.
  10. QRandGO Monday January 2nd, 2012 | reply
    A embalagem ficava mais apelativa se usassem um código QR personalizado (contendo o vosso logotipo e cores). Já existem muitas empresas de vinhos que  o fazem. Vejam exemplos na página do Facebook da nossa empresa: www.facebook.com/QRandGO. Se estiverem interessados vistem a nossa pagina web, dispomos de vários tipos de design de códigos QR: www.qrandgo.com. Bons negócios!

Leave a Reply to Compras Cancel Reply

Reset all fields