Wine in an one-glass bag; is this what modern consumer wants?

Wine in one glass tube, is this the way to go?This is an easy photo, does not need much explanation. Last week, while we were exhibiting at the LIWF, in London, a friend came to my booth and showed me this bag. At the beginning I thought that this was a great idea, making the consumption of wine easier. People can easily carry this bag to anywhere, even on board of a airplane. But after reflecting for some days, I’m now asking in which circumstances would I open this bag? In a restaurant or at a friends place? Would I bring it to the office or to my holidays trip?? Hummm, no, I would not do it. Actually, I don’t know when I would open this Sangiovese oneglass bag… maybe at home, if I was alone!

Anyone can help and give me some suggestions?

5 Comments Added

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  1. Jeff Wednesday May 26th, 2010 | reply
    ugh. Talk about cheapening the experience of sharing a bottle. Though, I would inject a bag of fonseca 63 intravenously
  2. Jassen Thursday May 27th, 2010 | reply
    If the branding had something more to do with a different consumer perception other than one glass then perhaps the packaging could work and you would like to open it. Just an example of this idea: pretend you are on a beach and there is this bag of wine called Slibby. Slibby is also a sort of action/game/something fun that can take place between friends and the packaging is essential for the game/action/something to take place.
  3. Mário Negreiros Sunday June 27th, 2010 | reply
    Bom dia. Sou incapaz de pensar num uso planeado desse saco, mas acho-o muito indicado para ter sempre connosco - para alguma emergência. Abraço e parabéns invejosos mas sinceros pelo prémio ao blog.
  4. William Pollard Saturday July 3rd, 2010 | reply
    Where's the straw? No thank you. Oscar, great to meet you at WBC10 in Walla Walla.
  5. oscar Sunday July 4th, 2010 | reply
    Hi William, there is no straw, you need a glass, or you have to drink it directly from the bag, which is not very glamorous... The same here, a pleasure to meet you in Walla Walla. Hope to see you in Virginia next year.

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